From tobacco to Big Tech — How commercial interests are shaping planetary health
Dorothea Baltruksa, Carmen Jochemb, Catriona Wattb, Chioma Cynthia Ozuluohab, Egle Stakeliunaiteb, Miriam Meschedea
a) Centre for Planetary Health Policy
b) Department of Planetary and Public Health, University of Bayreuth
DOI: 10.5281/zenodo.19500117
The concept of commercial determinants of health has gained traction in recent years to analyse how commercial interests and actions influence population health. This think piece builds on this body of work adding the planetary health dimension. Commercial strategies and activities with often large costs to health, the environment and society are described and exemplified for key sectors: 1) Food, 2) Mobility, 3) Tobacco, 4) Alcohol, 5) Fossil Fuels and 6) Big Tech and AI. The examined strategies and activities as well as the authors’ recommendation for decision-makers focus on the European (often specifically German) context. The think piece aims to spark a debate and further analysis of the mechanisms behind the commercial drivers of planetary health. Integrating and tackling these drivers in political decisions is essential to creating a world that promotes health and well-being for all within planetary boundaries.
© CPHP, 2026
All rights reserved.
Centre for Planetary Health Policy
Köberlesteig 16, 13156 Berlin
The CPHP is an independent think tank that analyses health policy and global environmental change.
Suggested citation:
Baltruks, D., Jochem, C., Watt, et al. (2026). From tobacco to Big Tech – How commercial interests are shaping planetary health. T‑01–2026.
https://cphp-berlin.de/wp-content/uploads/2026/04/CPHP_Impulspapier_01-2026.pdf [16.04.2026].
CPHP publications are subject to a three-stage internal review process and reflect the views of the authors.
info@cphp-berlin.de
www.cphp-berlin.de
